Expert Tips on How to Build an Effective Content Marketing Strategy for LinkedIn

LinkedIn is the best platform for B2B companies, and every professional at digital marketing Virginia firms will agree to this statement.

You get to tap into a complete platform of specialists instead of establishing B2B audiences like you would on Facebook. These are the decision-makers who can employ your agency or engage you as a partial CMO.

And they’re all gathered on one platform, eager to connect.

Developing a LinkedIn content advertising plan is similar to speaking at trade shows. Your customer avatar may see your LinkedIn material with the appropriate strategy, and you can begin gaining agreements, contracts, or freelance work.

You get to accomplish all of this while also establishing your personal brand. For B2B companies, establishing a LinkedIn content advertising plan isn’t just a “nice-to-have.”

In today’s competitive age, LinkedIn marketing has become a must-have.

The best part about building a LinkedIn content strategy is that it requires the same steps. However, before building a plan, you should know who your audience is, their pain points, your content pillars, how frequently you want to publish the content, and the sales funnel.

Step 1: Who is your ideal target market?

Customers make up your ideal audience. You’ve made mistakes if your LinkedIn audience is mostly eCommerce business owners, yet your firm solely deals with SaaS companies. It’s the same as marketing your clients’ companies. You must begin with who before moving on to what.

Who does your company cater to?

Does it cater to eCommerce entrepreneurs, Virginia Beach IT companies, or SaaS firms?

Make a list of all the people who your company services.

Step 2: What are their main concerns?

As you fill out the Client Persona, it becomes clear what your ideal customer cares about.

In the Pre State, the “Haves” reveal precisely what they wish to prevent in the future. The things they’re eager to understand so that they can reach the After State are the “Haves.” For instance, if your target client is an online company owner in the Pre State, they most likely ‘have’ a poor customer lifetime value (LTV). They have a high client lifetime value in the After State.

That implies you know they’re interested in raising their LTV, and your content may address those concerns.

Knowing what your target consumer cares about allows you to create content that will appeal to them. That’s how you attract folks who want to work with you.

Step 3: Pillars of Content

Content pillars are essential for any brand. These are the subjects you’ll frequently be discussing. They’re also built solely on the Customer Persona. You’ll rarely run out of fresh concepts if you employ content pillars since you’ll constantly recognize what your audience wants to know.

Generate at least five content pillars depending on their possessions, sentiments, a typical day, position, and the industry viewpoint they hold.

Step 4: How frequently do you intend to post?

When it comes to sharing material, individuals like to go big or go home. They want to update twice a week, shoot videos every other day, and write 100 articles. Let’s take it slowly at first and build our way up.

Three times a week is a good starting point for publishing. You are free to follow the weekday routine. One of your content pillars is covered in each of your postings.

You and your team may start turning some of your posts into videos once you’ve become used to publishing. Set aside 1-2 hours every week to film videos based on your written content. You may include those videos in your 3x/week frequency or have them on Wednesday and Thursday to make it a daily publishing schedule. Make sure to keep to your schedule, no matter what it is.